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From Books to Bookings

This book is what kickstarted the Suitcase company Away…

This wasn’t the original thought, however. Their inventory order was going to be delayed so they were going to miss the holiday shopping season for their launch.

Instead of chalking it up as a loss, they got creative.

They interviewed 40 different travel creators and put together 𝑇ℎ𝑒 𝑃𝑙𝑎𝑐𝑒𝑠 𝑊𝑒 𝑅𝑒𝑡𝑢𝑟𝑛 𝑇𝑜, as a preorder perk / discount code for suitcase orders.

Away sold out of its first product run in a short few months.

Less than 3 years later they sold 500,000+ items which generated $125M+ in revenue.

Away reached a peak valuation of $1.4B

Pinterest Still Exists

Use it.

Pinterest is very different than TikTok and other platforms

-Pinterest allows you to schedule many posts to upload in the future. This allows you to manage accounts without much effort

-When you make a post it will get views for Months

-You can post upwards of 20 times per day

-Images and videos both work

Tips:

Make your Pinterest page a business account to unlock pin scheduling

How to set up:

-Stay within your niche (Food videos, AMSR, Clothing Hauls)

-Get videos

-Set up your posts to schedule

-Use a landing page (Do not use direct)

-Repeat

Website of the Week

CPG / DTC Stuff

1. Consumer fragmentation continues to be a significant trend in the CPG industry. While the explosion of small brands has slowed down recently due to economic pressures, the underlying consumer preferences for "special, different, and authentic" products remain strong. This suggests that small CPG brands still have opportunities for growth if they can meet these consumer demands.

2. The rise of e-commerce and digital engagement has become crucial for CPG brands, including smaller ones. Many successful CPG companies, even those with small teams, are leveraging online platforms and direct-to-consumer models to reach customers and scale their operations efficiently.

3. Sustainability and health-consciousness continue to be important factors for consumers. Brands that focus on these aspects, such as offering sustainably sourced products or addressing specific health concerns, may find opportunities to differentiate themselves in the market.

4. E-commerce adoption for CPG products has accelerated due to the pandemic, with many consumers planning to continue using online ordering and click-and-collect services even after the pandemic.

5. 85 year old, Sconza Chocolates Rebranded to “Bites of Joy”

New Brand Just Launched…Today

Cadence

Cadence is a premium performance supplement brand founded by Ross MacKay and George Heaton

Embodying the pursuit of greatness through the translation of elite physical and mental capacity into products and experiences.

The mission of Cadence is to bring the highest quality, science-backed ingredients and formulas to those that need them most: from world class athletes to leaders in business.

The optimization focus of all Cadence formulas is hydration, with salt as the core ingredient of all product innovations.

A previously demonized compound, Cadence aims to change the narrative around salt, through its science-backed utilization in products to yield the highest return for consumers in physical and mental caliber.

The key message of Cadence is that water is not enough, we need more salt. Cadence electrolyte drinks, currently sold in 24-can are available for purchase at http://usecadence.com and in select shops and hospitality establishments across the US and UK.

The Rules

Please share this with your network, it goes a long way.