If you own a CPG brand that can withstand refrigeration here is a tip for you...

Recommend to keep it refrigerated.

Put it on the packaging. Make it part of the product.

Consumers open their fridge 10X more than the pantry. Eyes on your product = More consumption = Higher awareness of low stock = More orders

Example 1: AG1 Doesn't need to be refrigerated but they recommend it. Genius.

Example 2: Perfect Bar "Fresh from the Fridge Protein Snacks" ...Yet, Perfect bars do not spoil.

This changes nothing for the logistics of shipping.

Ship standard.

Shelf life remains the same, just suggest refrigeration post-opening.

CPG News

Bawi Agua Fresca will soon be hitting the shelves of selected DoorDash's markets with their launch chain-wide launch into all 70 Fresh Thyme Markets.

Thrive Market has stepped in to help support brands impacted by Foxtrot’s closure. Thrive Market FTW.

Voyage Foods secured an additional $52M in equity funding. Rounds co-led by Level One Fund and Horizons Ventures

Remember my last post on WhiteLabeling?

I’m double-clicking on this topic today in hopes to provide a blueprint for new and experienced entrepreneurs to get their feet wet.

With so much saturation in the market, it is very difficult to get a brand off the ground without a little bit of hype. Until now…